Blogging has been shown to be a very effective form of marketing for businesses, both large and small. It offers a wide variety of “upside”:
Blogging allows businesses to highlight expertise:
- individual blogs may be trolled and used (with permission) by various publications and third-party resources
- Reporters who follow business blogs frequently will telephone bloggers with specific questions and when needing additional background information
Blogging allows a business to be “humanized”; blogging keeps a business and its goals and behaviors reasonably transparent, when blogged effectively. Blogs are “mission-oriented,” allowing businesses to express their goals and societal expectations and to highlight their participation in community. Blogs are also appropriate and well-placed to highlight a business’s social responsibility actions, including work with or on behalf of charitable organizations, support for causes, etc.
Blogs can also effectively highlight the differences between your company/philosophy/skill set and others companies – breeding “differentiation,” allowing a company to maximize brand awareness, inform consumers of product news and also share news and successes.
Blogging is cost-effective, and given that it is written by an appropriately skilled blogger, can be virtually free advertising. Of course, if a blog is correctly media optimized, it can also be so much more than a static advertisement – it can drive revenue, by driving customers to a website or a storefront.
Finally, blogs are the ultimate in interactive. They allow businesses to learn what readers are thinking, leave comments, and provide ideas. They can also be a good place to post surveys and obtain free market research.
All in all, blogs, effectively and well written, marketed and staged can be a ver effective and efficient form of marketing for almost any business.
Salo9979's Blog 